Sunday, May 9, 2010

Rachael Ray's magazines, product endorsements, awards and recognition, charity work:

Magazines:
In 2003, she posed for the
men's magazine FHM. A writer for The New York Times wrote, "The shots feature Ray in short-shorts with an exposed midriff, licking chocolate off a big wooden spoon, eating a strawberry and sitting in a sink, laughing as suds cascade down her thighs."
In a March 2009 interview with
Nightline co-anchor Cynthia McFadden, Ray defended her decision to pose in the magazine.
The Reader's Digest Association launched Ray's eponymous magazine, Every Day with Rachael Ray on October 25, 2005. The magazine featured seven issues in 2006, and increased to ten issues in 2007.
Product endorsements:
In November 2006, Ray became a spokesman for
Nabisco crackers. She appears in commercials and on boxes for the many Nabisco products. Many boxes with Ray's picture have her recipes.
In February 2007,
WestPoint Home launched sheets, blankets, and coverlets designed by Ray. Within six months, WestPoint expanded Ray's bed and bath line to include the "Moppine", a two-in-one dish towel/oven mitt, as Ray is often seen with a kitchen towel over her shoulder that doubles for her as an ersatz mitt.
In March 2007, the
Dunkin' Donuts company announced Ray as its celebrity endorser. As part of a promotional campaign, Ray describes the company's coffee as "fantabulous". Celebrity chef and Travel Channel personality Anthony Bourdain has referred to Ray's affiliation with Dunkin' Donuts as "evil", and that it is like "endorsing crack for kids."
In May 2007, Ray's recipes were made available on AT&T cellular phones via the "Rachael Ray Recipes on the Run" feature.
In July 2008, Rachael Ray Nutrish pet food was introduced. The dog foods are created from recipes that Ray developed for her
pit bull, Isaboo. All proceeds from the sale of these products go to Rachael's Rescue, a charity founded by Ray to help at-risk animals.
Awards and recognition:
Rachael Ray attending a high school social event in
Enterprise, Alabama in 2007
-2004, ranked #92 on "
FHM-U.S.'s 100 Sexiest Women 2004"
-2006, ranked #71 on "
FHM-U.S.'s 100 Sexiest Women 2006"
-2006,
30 Minute Meals received a Daytime Emmy Award for Outstanding Service Show. Ray was also nominated for Outstanding Service Show Host.
-2006, named one of
Time magazine's 100 most influential people. She was nominated by fellow Food Network star Mario Batali.
-2006, according to
Forbes magazine, Ray earned about $6 million June 2005-June 2006 from her books and television shows (excluding her new series, Rachael Ray).
-February 21, 2007, Ray announced on her show that a wax creation was made of her and that this wax figure will be on display at
Madame Tussaud's Wax Museum in New York City.
-2007, nominated for
Daytime Emmy Award, Outstanding Talk Show Host
-April 2007, Ray launched a charity, "The Yum-O! Organization", with help from
Bill Clinton, to help children eat healthier.
-June 2008,
The Rachael Ray Show received a Daytime Emmy Award for Outstanding Talk Show/Entertainment
-June 2008, according to
Forbes magazine, Ray earned about $18 million June 2007-June 2008
-June 2009, according to
Forbes magazine, Ray earned about $15 million in the year ending June 2009, as well as naming her as the 79th most powerful celebrity in the world.
-August 2009,
The Rachael Ray Show received a second Daytime Emmy Award for Outstanding Talk Show/Entertainment
Charity work:
Ray's nonprofit, "Yum-O organization", launched in 2006, aims to help children and families develop a healthy relationship with food. The organization introduces children and families to the kitchen, helps combat childhood hunger in the U.S., and raises money for food-based educational programs and scholarships.